Regular chewing gum is made of a plastic base and filled with questionable substances like aspartame and BHT. Consumers are kept in the dark because the FDA allows brands to hide synthetic ingredients in the catch-all term "gum base" on the label.

Simply Gum wanted to do better. So they created a line of chewing gum, followed by a line of breath mints, that reflect their core values: Real ingredients, delicious flavors, and beautiful packaging.